The Land Rover car rental originates in World
War II, when British brothers Spencer and Maurice
Wilks were impressed by the versatility of the
Jeep when it was used as a military vehicle.
Teaming up with auto manufacturer Rover, the
brothers sought to create a similar vehicle
for the everyday consumer. The result was one
of the most luxurious sport utility vehicles in history.
Rugged, rough and ready for any kind of terrain,
Land Rovers combine style, comfort and power
and are incredibly popular on all continents.
The first luxury car rental, released in 1948,
was the Series I, which was built with permanent
four-wheel drive, optional doors and a canvas
rude. Though the vehicle wasn’t much to
look at, it was fairly successful and was incredibly
capable of driving off road, which is exactly
what the Wilks brothers set out to do.
As the Land Rover evolved, the company began
producing more refined, powerful and luxurious
models. The Series II, launched exactly ten
years after it’s predecessor, included
additional horsepower and a redesigned body
style to make the SUV seem softer and more approachable
from the outside. The company’s first
diesel-powered Rover was released in the early
1960’s.
Land Rover found most of it’s success
in 1970, when the company produced the Range
Rover, the most popular Land Rover car rental.
With a body made entirely out of aluminum, the
vehicle was surprisingly light weight and was
powered by a V8 engine. Several other Range
Rover models have since been released and the
SUV continues to reign as the king of luxury
SUVs. Though many other luxury automobile manufacturers
have released similar sport utility vehicles,
Land Rover remains a step ahead of the rest
in terms of power, style and luxurious amenities.
